Competing for attention in social communication markets
Year of publication: |
August 2016
|
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Authors: | Iyer, Ganesh ; Katona, Zsolt |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 62.2016, 8, p. 2304-2320
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Subject: | marketing | advertising and media | social media | social networks | Social Web | Social web | Werbung | Advertising | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing | Kommunikationsmedien | Communication media |
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