Competing for Customers' Attention: Advertising When Consumers Have Imperfect Memory
Year of publication: |
2005-03-15
|
---|---|
Authors: | Loginova, Oksana |
Institutions: | Economics Department, University of Missouri |
Subject: | Advertising | Memory | Forgetting | Competitive Interference |
Extent: | application/pdf |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Number 0510 28 pages longpgs. |
Classification: | C73 - Stochastic and Dynamic Games ; D11 - Consumer Economics: Theory ; D43 - Oligopoly and Other Forms of Market Imperfection ; L13 - Oligopoly and Other Imperfect Markets ; M37 - Advertising |
Source: |
-
Competing for Customers' Attention : Advertising When Consumers Have Imperfect Memory
Loginova, Oksana, (2010)
-
Optimal Control of an Oligopoly Model of Advertising
Prasad, Ashutosh, (2009)
-
Co-op Advertising in Dynamic Retail Oligopolies
He, Xiuli, (2011)
- More ...
-
Pricing Strategies in Advance Selling: Should a Retailer Offer Pre-order Price Guarantee?
Loginova, Oksana, (2013)
-
Learning in Advance Selling with Heterogeneous Consumers
Loginova, Oksana, (2014)
-
Customization in an Endogenous-Timing Game with Vertical Differentiation
Loginova, Oksana, (2013)
- More ...