Competing on customer outcomes
by Marco Bertini and Oded Koenigsberg
| Year of publication: |
2020
|
|---|---|
| Authors: | Bertini, Marco ; Koenigsberg, Oded |
| Published in: |
MIT sloan management review. - Cambridge, Mass. : MIT, ISSN 1532-9194, ZDB-ID 2039388-X. - Vol. 62.2020, 2, p. 78-84
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012301427