Competing on value : bridging the gap between brand and customer value
Year of publication: |
1998
|
---|---|
Authors: | Knox, Simon ; Maklan, Stan |
Publisher: |
London [u.a.] : Financial Times [u.a.] |
Subject: | Kundenorientierung | Wettbewerbsvorteil |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Rethinking the sales force : redefining selling to create and capture customer value
Rackham, Neil, (1999)
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Jenseits der balanced scorecard: strategische Wettbewerbsvorteile messen
Rughase, Olaf G., (1999)
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Connected strategy : building continuous customer relationships for competitive advantage
Siggelkow, Nicolaj, (2019)
- More ...
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Corporate Social Responsibility:: Moving Beyond Investment Towards Measuring Outcomes
Knox, Simon, (2004)
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New trends in innovation and customer relationship management: a challenge formarket researchers.
Maklan, Stan, (2008)
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The Guaranty Trust Bank of Nigeria: From niche positioning to mass-market branding
Maklan, Stan, (2009)
- More ...