Competing through categorization : product- and audience-centric strategies in an evolving categorical structure
Year of publication: |
2019
|
---|---|
Authors: | Kodeih, Farah ; Bouchikhi, Hamid ; Gauthier, Valérie |
Published in: |
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies. - London [u.a.] : Sage, ISSN 1741-3044, ZDB-ID 2050342-8. - Vol. 40.2019, 7, p. 995-1023
|
Subject: | category-level status | competitive dynamics | status within categories | strategic categorization |
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