Competition and competitive advantage in SMEs
Year of publication: |
2011
|
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Authors: | Omar, Maktoba |
Published in: |
Entrepreneurship marketing : principles and practice of SME marketing. - London : Routledge, ISBN 978-0-415-57375-7. - 2011, p. 320-335
|
Subject: | KMU | SME | Globalisierung | Globalization | Wettbewerb | Competition | Wettbewerbsvorteil | Competitive advantage | Wettbewerbsstrategie | Competitive strategy |
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