Competition and marketing strategies in the pharmaceutical industry
Year of publication: |
1977
|
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Authors: | Slatter, Stuart S. ; Slatter, Stuart St. P. |
Publisher: |
London : Croom Helm |
Subject: | Arzneimittelindustrie | Arzneimittelmarkt | Großbritannien | Marketingmanagement | Marketing management | Pharmaindustrie | Pharmaceutical industry | Marketing | USA | Wettbewerb | Pharmazeutische Industrie |
Extent: | 150 S graph. Darst 8° |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Literaturverz. S. 146 - 148 |
ISBN: | 0-85664-396-3 |
Classification: | Pharmazie, Pharmazeutika ; Produzierendes Gewerbe |
Source: | ECONIS - Online Catalogue of the ZBW |
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