Competition between foreign and domestic brands : a study of consumer purchases in China
Year of publication: |
2009
|
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Authors: | Chan, Tsang-sing ; Cui, Geng ; Zhou, Nan |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 22.2009, 3, p. 181-197
|
Subject: | Markenartikel | Brand | Chinesisch | Chinese | Ausländisch | Foreign | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | China |
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