Competition for advertisers and for viewers in media markets
Year of publication: |
February 2018
|
---|---|
Authors: | Anderson, Simon P. ; Foros, Øystein ; Kind, Hans Jarle |
Published in: |
The economic journal : the journal of the Royal Economic Society. - Oxford : Oxford University Press, ISSN 1468-0297, ZDB-ID 1473822-3. - Vol. 128.2018, 608, p. 34-54
|
Subject: | Medienmarkt | Media market | Wettbewerbsanalyse | Competitive analysis | Werbeplanung | Advertising planning | Hotelling-Modell | Hotelling model |
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