Competition for memory retrieval between private label and national brands
| Year of publication: |
2010
|
|---|---|
| Authors: | Nenycz-Thiel, Magda ; Sharp, Byron ; Dawes, John ; Romaniuk, Jenni |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 63.2010, 11, p. 1142-1148
|