Competition in the media and advertising markets
Year of publication: |
2006
|
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Authors: | Gabszewicz, Jean Jaskold ; Laussel, Didier ; Sonnac, Nathalie |
Published in: |
The Manchester School. - Oxford [u.a.] : Wiley-Blackwell, ISSN 0025-2034, ZDB-ID 1418920-3. - Vol. 74.2006, 1, p. 1-22
|
Subject: | Werbeträger | Advertising media | Printwerbung | Print advertising | Wettbewerb | Competition | Spieltheorie | Game theory | Theorie | Theory |
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