Competition in the pharmaceutical industry : how do quality differences shape advertising strategies?
Year of publication: |
2013
|
---|---|
Authors: | Frutos, Maria Angeles de ; Ornaghi, Carmine ; Siotis, Georges |
Published in: |
Journal of health economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-6296, ZDB-ID 625797-5. - Vol. 32.2013, 1, p. 268-285
|
Subject: | Pharmaindustrie | Pharmaceutical industry | Werbung | Advertising | Wettbewerb | Competition |
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