Competition in the pharmaceutical industry: How do quality differences shape advertising strategies?
Year of publication: |
2013
|
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Authors: | de Frutos, Maria-Angeles ; Ornaghi, Carmine ; Siotis, Georges |
Published in: |
Journal of Health Economics. - Elsevier, ISSN 0167-6296. - Vol. 32.2013, 1, p. 268-285
|
Publisher: |
Elsevier |
Subject: | Product differentiation | Market segmentation | Advertising | Pharmaceutical industry |
Type of publication: | Article |
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Classification: | I11 - Analysis of Health Care Markets ; L11 - Production, Pricing, and Market Structure Size; Size Distribution of Firms ; L13 - Oligopoly and Other Imperfect Markets ; L65 - Chemicals; Rubber; Drugs; Biotechnology ; M37 - Advertising |
Source: |
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Competition in the Pharmaceutical Industry: How do Quality Differences Shape Advertising Strategies?
de Frutos, Maria-Angeles, (2010)
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de Frutos, Maria Angeles, (2016)
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Direct-to-Consumer Advertising in Pharmaceutical Markets
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Competition in the Pharmaceutical Industry: How do Quality Differences Shape Advertising Strategies?
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Competition in the pharmaceutical industry: how do quality differences shape advertising strategies?
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