Competition of content acquisition and distribution under consumer multipurchase
Year of publication: |
2019
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Authors: | Jiang, Baojun ; Tian, Lin ; Zhou, Bo |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 56.2019, 6, p. 1066-1084
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Subject: | content creation | differentiation | multihoming | multiproduct purchase | pricing | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Übernahme | Takeover | Produktdifferenzierung | Product differentiation | Wettbewerb | Competition | Mehrproduktfertigung | Multiproduct production |
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