Competititve advantage through engagement
Year of publication: |
August 2016
|
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Authors: | Kumar, V. ; Pansari, Anita |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 4, p. 497-514
|
Subject: | customer engagement | employee engagement | firm performance | business-to-business | service | employee empowerment | Wettbewerbsvorteil | Competitive advantage | Unternehmenserfolg | Firm performance | Leistungsmotivation | Work motivation | Beziehungsmarketing | Relationship marketing |
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