Competitive advantage from exposure to multiple national environments : the induced internationalisation of 'born-multidomestic' firms
Year of publication: |
2009
|
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Authors: | Lehrer, Mark ; Schlegelmilch, Bodo B. ; Behnam, Michael |
Published in: |
European journal of international management : EJIM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-6757, ZDB-ID 2416808-7. - Vol. 3.2009, 1, p. 92-110
|
Subject: | SAP AG | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Wettbewerbsvorteil | Competitive advantage | Softwareindustrie | Software industry | Deutschland | Germany |
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