Competitive Advantage: Merging Marketing and the Competence-based Perspective
Year of publication: |
1994
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Authors: | Jüttner, Uta ; Wehrli, Hans Peter |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 9.1994, 4, p. 42-53
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