Competitive advantage, private-label brands, and category profitability
Year of publication: |
2012
|
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Authors: | Pepe, Michael S. ; Abratt, Russell ; Dion, Paul |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 28.2012, 1/2, p. 154-172
|
Subject: | Handelsmarke | Store brand | Category Management | Category management | Wettbewerbsvorteil | Competitive advantage | Ressourcenorientierter Ansatz | Resource-based view | Markenführung | Brand management | USA | United States |
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