Competitive advantage, strategy and innovation in Africa : issues and applications

Part 1: Entrepreneurial Orientation, innovations and competitive advantagesChapter 1: Entrepreneurial Orientation and SMEs Upgrading Trajectory for Edible Oil Suppliers: The Mediating Roles of Organizational Culture and Business Environment Dynamics.Francis Lwesya and Eliza MwakasangulaChapter 2: A study of innovations and creativities as a competitive advantages strategy in the context of i-Sustainability Plus theory via an African cultural approach.Hamid Doost Mohammadian and Zeinab Ghasabzadeh LangariChapter 3: An African cultural study of proximity learning, competitive intelligence, cultural sustainability/synergy and 7PS model as an innovative infrastructure through the 5th wave and DCT theories.Hamid Doost Mohammadian and Zeinab Ghasabzadeh LangariPart 2: Case studies and future agendaChapter 4: Determinants of Category Management: Test of the Easy Shopping Mediating Role between Efficient Assortments and Shopping TimeHanen Chebbi, Sihem Nasr Khouaja, Mohammed El Amine Abdelli and Afef KhalilChapter 5: A Framework for Analyzing the Link between Innovation and Employment: Evidence from Firm-Level Data in Selected African and Asian CountriesSamir B. Maliki, Abdelhammid Bourouaha, Amal Hassaine-Kazi-Tani, Mohamed BensaidChapter 6: The duality of digital innovation and sustainable development in MENA countriesAmel Guermit and Zouaoui LaouedjChapter 7: Industrial Value Co-creation: Lessons from Manufacturing Industries in TanzaniaFelichesmi S. LyakurwaChapter 8: Addressing the Challenges of Entrepreneurship and Innovation in Nigeria: The Roles of Tertiary EducationAzeez Babatunde Adebakin and Adesoji Emmanuel Ayanlowo