Competitive advantage through innovative pricing strategies : the case of the airline industry
Andreas Knorr and Silvia Žigová
| Year of publication: |
2004
|
|---|---|
| Authors: | Knorr, Andreas ; Žigová, Silvia |
| Publisher: |
Bremen : IWIM, Inst. für Weltwirtschaft und Internat. Management, Univ. |
| Subject: | Preismanagement | Pricing strategy | Luftverkehr | Air transport | Wettbewerbsvorteil | Competitive advantage | Fluggesellschaft | Airline | Innovation | Wettbewerbsstrategie | Competitive strategy | Luftverkehrsgesellschaft | Preispolitik |
| Extent: | Online-Ressource |
|---|---|
| Series: | Berichte aus dem Weltwirtschaftlichen Colloquium der Universität Bremen. - Bremen : [Verlag nicht ermittelbar], ZDB-ID 2198527-3. - Vol. 93 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Other identifiers: | 10.26092/elib/2842 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002998990