Competitive advantages of franchising firms and the moderating role of organizational characteristics : evidence from the restaurant industry
Year of publication: |
2019
|
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Authors: | Sun, Kyung-A ; Lee, Seoki |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 77.2019, p. 281-289
|
Subject: | Franchising | Porter’s competitive strategies | Efficiency | Differentiation | Prior franchising experience | Business type | Gastronomie | Restaurant industry | Wettbewerbsstrategie | Competitive strategy | Wettbewerbsvorteil | Competitive advantage | Unternehmenserfolg | Firm performance | Strategisches Management | Strategic management |
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