Competitive advertising interference and ad repetition effects: Comparing high-share and low-share brands
Year of publication: |
2006
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Authors: | Laroche, Michel ; Cleveland, Mark ; Maravelakis, Irene |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 25.2006, 3, p. 271-308
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