Competitive advertising on broadcasting channels and consumer welfare
Burak Dindaroğlu
| Year of publication: |
2018
|
|---|---|
| Authors: | Dindaroğlu, Burak |
| Published in: |
Information economics and policy : IEP. - Amsterdam [u.a.] : Elsevier, ISSN 0167-6245, ZDB-ID 877702-0. - Vol. 42.2018, p. 66-75
|
| Subject: | Advertising | Broadcasting | Consumer welfare | Media | Two-sided markets | Werbung | Konsumentenrente | Consumer surplus | Konsumentenverhalten | Consumer behaviour | Wohlfahrtsanalyse | Welfare analysis | Theorie | Theory | Vertriebsweg | Distribution channel | Online-Marketing | Internet marketing | Wettbewerb | Competition | Marktstruktur | Market structure | Medienökonomik | Media economics | Hörfunkwerbung | Radio advertising | Rundfunkpolitik | Broadcasting policy | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.infoecopol.2017.06.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012013093