Competitive Arena Mapping: Market Innovation Using Morphological Analysis in Business Markets
Year of publication: |
2012
|
---|---|
Authors: | Storbacka, Kaj ; Nenonen, Suvi |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 11217790. - Vol. 19.2012, 3 (1.7.), p. 183-216
|
Saved in:
Saved in favorites
Similar items by person
-
Finding market focus for solution business development
Nenonen, Suvi, (2013)
-
Solution business fitness : measuring and managing across business logics
Kleinaltenkamp, Michael, (2020)
-
Shaping service ecosystems : exploring the dark side of agency
Mele, Cristina, (2018)
- More ...