Competitive branding : winning in the market place with value-added brands
Torsten H. Nilson
| Year of publication: |
1998
|
|---|---|
| Authors: | Nilson, Torsten H. |
| Publisher: |
Chichester : John Wiley |
| Subject: | Markenartikel | Markenpolitik | Produktentwicklung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 235 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-471-98457-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004377378