Competitive coupon targeting
Year of publication: |
2007
|
---|---|
Authors: | Shaffer, Greg Eric ; Zhang, Z. John |
Published in: |
Pricing tactics, strategies, and outcomes ; Vol. 2. - Cheltenham [u.a.] : Elgar. - 2007, p. 538-559
|
Subject: | Wettbewerbsstrategie | Competitive strategy | Kundenbindungsprogramm | Loyalty program |
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