Competitive cross-couponing : a comparison of French and US perspectives
Year of publication: |
2001
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Other Persons: | Collard, Christophe (contributor) |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 20.2001, 1, p. 64-72
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Subject: | Verkaufsförderung | Sales promotion | Kundenbindungsprogramm | Loyalty program | Wettbewerbsrecht | Competition law | Vergleich | Comparison | Frankreich | France | USA | United States | Getränkehandel | Beverage trading |
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