Competitive Differentiation within the Shipbuilding Industry : The Importance of Competence in the Field of Services

European shipyards face a rising competition in the global market. Christopher Sauerhoff investigates such aspects as a shipyard’s market expertise, its practical experiences, and its cooperative activities. He analyzes whether there is a relationship between each of these aspects and those resources and capabilities constituting the basis for a shipyard’s competence in the field of services. The author conducts focused interviews with 26 experts from the shipbuilding industry. Based on the findings of the interviews, he subsequently carries out an international survey addressed to shipyards’ management representatives. The results indicate that there is the chance for European shipyards to improve their position in the global shipbuilding industry by offering not only customized high-tech ships of best quality, but also technical service packages and therewith adding further value for their customers. Contents Shipbuilding Industry Services and Their Commercial Relevance The Future Location of Modern Shipbuilding Target Groups Researchers and students from the field of business economics with a focus on innovation management Practitioners and executives in the shipbuilding industry, offshore technology, aircraft manufacturing, mechanical and plant engineering The Author Dr. Christopher Sauerhoff completed his doctoral thesis under the supervision of Prof. Dr. Wolfgang Burr at the Chair of Research, Development, and Innovation Management at the University of Stuttgart.