Competitive dynamics in pharmaceutical markets : a case study in the chronic cardiac disease market
Year of publication: |
[2018]
|
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Authors: | Kunc, Martin ; Kazakov, R. |
Published in: |
System dynamics : soft and hard operational research. - London : Palgrave Macmillan, ISBN 978-1-349-95256-4. - 2018, p. 447-470
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Subject: | Pharmaindustrie | Pharmaceutical industry | Arzneimittelmarkt | Pharmaceutical market | Arzneimittel | Pharmaceuticals | Marketingmanagement | Marketing management | Wettbewerb | Competition |
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