Competitive entry and pricing responses to product innovation
Barry Bayus and Pradeep Chintagunta
| Year of publication: |
2003
|
|---|---|
| Authors: | Bayus, Barry L. ; Chintagunta, Pradeep K. |
| Published in: |
Review of marketing science. - Berlin : De Gruyter, ISSN 1546-5616, ZDB-ID 2130373-3. - Vol. 1.2003, 3, p. 1-24
|
| Subject: | Markteintritt | Market entry | Innovation | Produktentwicklung | New product development | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003887708