Competitive environmental scanning and export involvement: an initial inquiry

Presents an initial inquiry into the role of competitive environmental scanning in the internationalization process. Explores specifically the relationship between dimensions of competitive environmental scanning and measures of export market involvement and success. Finds that the results provide strong support for the contention that scanning capabilities must be developed for firms to pursue strategies that will result in a higher degree of export involvement and export success.

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Year of publication:	1996
Authors:	Lim, Jeen‐Su ; Sharkey, Thomas W. ; Kim, Ken I.
Published in:	International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 13.1996, 1, p. 65-80
Publisher:	MCB UP Ltd
Subject:	Competitive strategy \| Environmental scanning \| Export \| Small‐ to medium‐sized enterprises

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Type of publication:	Article
Type of publication (narrower categories):	review
Language:	English
Other identifiers:	10.1108/02651339610111353 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014827719