Competitive expansion strategies between retailers : the case of Wal-Mart and Target
Year of publication: |
2021
|
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Authors: | Chen, Andy W. |
Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 31.2021, 1, p. 59-77
|
Subject: | competitive strategy | marketing strategy | Markov perfect equilibrium | Retailer competition | retailer location | Einzelhandel | Retail trade | Wettbewerbsstrategie | Competitive strategy | Wettbewerb | Competition | Marketingmanagement | Marketing management | Internationaler Markteintritt | International market entry | Spieltheorie | Game theory |
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