Competitive impact of a new supermarket
Year of publication: |
1967
|
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Authors: | Bucklin, Louis P. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 4.1967, 4, p. 356-361
|
Subject: | Handelsselbstbedienung | Nahrungsmittelmarkt | Vereinigte Staaten | Berkeley |
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