Competitive Intelligence : A Case Study on Qoros Automotive Manufacturing

In this paper, Qoros automotive manufacturing company, which is aiming at expanding their market in Europe, will be analyzed. In this case, the challenges that the aforementioned company has faced will be explained and some recommendations regarding marketing, strategy, production methods and other related issues based on competitive intelligence models like SWOT, Porter's Five Forces Analysis, ADL Matrix, and other related theories will be provided

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Year of publication:	2018
Authors:	Ahmadinia, Hamed
Other Persons:	Karim, Muhaimen (contributor)
Publisher:	[2018]: [S.l.] : SSRN
Subject:	Kfz-Industrie \| Automotive industry \| Wettbewerbsanalyse \| Competitive analysis \| Automobilzulieferindustrie \| Automotive supplier industry \| Internationaler Wettbewerb \| International competition

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Extent:	1 Online-Ressource (15 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Journal of Intelligence Studies in Business 6 (2), 52-65, 2016 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 14, 2016 erstellt
Classification:	M1 - Business Administration
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012912191