Competitive intelligence and other levers of brand performance
Year of publication: |
2013
|
---|---|
Authors: | Luu Trong Tuan |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 21.2013, 3, p. 217-239
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Intelligenz | Intelligence | Markenimage | Brand image | Performance-Messung | Performance measurement | Strukturgleichungsmodell | Structural equation model |
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