Competitive intelligence in practice : empirical evidence from the UK retail banking sector
Year of publication: |
2009
|
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Authors: | Wright, Sheila ; Eid, Elsayed R. ; Fleisher, Craig S. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 25.2009, 9/10, p. 941-964
|
Subject: | Wettbewerbsanalyse | Competitive analysis | Strategisches Management | Strategic management | Wissenssoziologie | Sociology of knowledge | Lernende Organisation | Learning organization | Informationsverhalten | Information behaviour | Privatkundengeschäft | Personal banking | Großbritannien | United Kingdom |
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