Competitive intelligence practices of South African and Belgian exporters
Year of publication: |
2005
|
---|---|
Authors: | De Pelsmacker, Patrick ; Muller, Marie‐Luce ; Viviers, Wilma ; Saayman, Andrea ; Cuyvers, Ludo ; Jegers, Marc |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 23.2005, 6, p. 606-620
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing intelligence | South Africa | Belgium | Competitive strategy | Export markets |
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