Competitive personalized pricing
Year of publication: |
2020
|
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Authors: | Chen, Zhijun ; Choe, Chongwoo ; Matsushima, Noriaki |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 66.2020, 9, p. 4003-4023
|
Subject: | personalized pricing | identity management | customer targeting | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Preisdifferenzierung | Price discrimination | Persönlichkeitspsychologie | Personality psychology | Zielgruppe | Target group |
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