Competitive persuasive advertising under consumer loss aversion
Year of publication: |
2019
|
---|---|
Authors: | März, Oliver |
Published in: |
Economics letters. - Amsterdam [u.a.] : Elsevier, ISSN 0165-1765, ZDB-ID 717210-2. - Vol. 185.2019, p. 1-4
|
Subject: | Expectation-based loss aversion | Imperfect competition | Persuasive advertising | Salience | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Unvollkommener Wettbewerb | Risikoaversion | Risk aversion | Spieltheorie | Game theory | Prospect Theory | Prospect theory |
-
Competition under consumer loss aversion
Karle, Heiko, (2012)
-
Competition under consumer loss aversion
Karle, Heiko, (2014)
-
Expectation-based loss aversion and strategic interaction
Dato, Simon, (2015)
- More ...
-
Horizontal Cooperation on Investment : Evidence From Mobile Network Sharing
Cojoc, Anca, (2020)
-
Estimating Cartel Damages using Machine Learning
März, Oliver, (2019)
-
Competitive Persuasive Advertising Under Consumer Loss Aversion
März, Oliver, (2019)
- More ...