Competitive positioning strenght : market measurement
Year of publication: |
2011
|
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Authors: | Burke, Sandra J. |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 19.2011, 5, p. 421-428
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Subject: | Marketingmanagement | Marketing management | Markenimage | Brand image | Wettbewerbsvorteil | Competitive advantage | Performance-Messung | Performance measurement |
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