Competitive Positioning. The Key to Market Success
| Year of publication: |
1997
|
|---|---|
| Authors: | Frambach, R.T. ; Hooley, G.J. ; Saunders, J. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 14.1997, 1, p. 92-94
|