Competitive pricing and product strategies in the presence of consumers' social comparisons
Year of publication: |
2024
|
---|---|
Authors: | Zhang, Ting ; Choi, Tsan-Ming ; Cheng, T. C. E. |
Published in: |
European journal of operational research : EJOR. - Amsterdam [u.a.] : Elsevier, ISSN 0377-2217, ZDB-ID 1501061-2. - Vol. 312.2024, 2 (16.1.), p. 573-586
|
Subject: | Price competition | Product line | Quality | Social comparisons | Supply chain management | Preiswettbewerb | Theorie | Theory | Lieferkette | Supply chain | Preismanagement | Pricing strategy | Produktqualität | Product quality |
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