Competitive reaction- and feedback effects based on VARX models of pooled store data
| Year of publication: |
2005
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|---|---|
| Authors: | Horváth, Csilla ; Leeflang, Peter S.H. ; Wieringa, Jaap E. ; Wittink, Dick R. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 22.2005, 4, p. 415-426
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