Competitive reaction versus consumer response: Do managers overreact?
Year of publication: |
1996
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Authors: | Leeflang, P.S.H. ; Wittink, D.R. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 13.1996, 2, p. 103-120
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