Competitive reasons for the Name-Your-Own-Price channel
Scott Fay
| Year of publication: |
2009
|
|---|---|
| Authors: | Fay, Scott |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 20.2009, 3, p. 277-293
|
| Subject: | Preismanagement | Pricing strategy | Vertriebsweg | Distribution channel | Wettbewerb | Competition | Auktionstheorie | Auction theory | Duopol | Duopoly | Spieltheorie | Game theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003873476