Competitive reasons for the Name-Your-Own-Price channel
Year of publication: |
2009
|
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Authors: | Fay, Scott |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 20.2009, 3, p. 277-293
|
Subject: | Preismanagement | Pricing strategy | Vertriebsweg | Distribution channel | Wettbewerb | Competition | Auktionstheorie | Auction theory | Duopol | Duopoly | Spieltheorie | Game theory |
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