Competitive strategies among Ontario farms marketing direct to consumers
Year of publication: |
2017
|
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Authors: | Micheels, Eric T. ; Böcker, Andreas |
Published in: |
Agricultural and Food Economics : AFE. - Berlin : SpringerOpen, ISSN 2193-7532, ZDB-ID 2716609-0. - Vol. 5.2017, 10, p. 1-23
|
Subject: | Direct marketing | Entrepreneurial orientation | Market orientation | Marketing innovation | Product innovation | Direktmarketing | Innovation | Marketingmanagement | Marketing management | Wettbewerbsstrategie | Competitive strategy | Marketing | KMU | SME | Produktentwicklung | New product development | Entrepreneurship | Entrepreneurship approach |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1186/s40100-017-0079-8 [DOI] hdl:10419/179095 [Handle] |
Classification: | d22 ; D83 - Search, Learning, Information and Knowledge ; M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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