Competitive strategies for late entry into a market with a dominant brand
Year of publication: |
1990
|
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Authors: | Carpenter, Gregory S. |
Other Persons: | Nakamoto, Kent (contributor) |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 36.1990, 10, p. 1268-1278
|
Subject: | Markteintritt | Market entry | Theorie der Unternehmung | Theory of the firm | Handelsmarke | Store brand | Theorie | Theory |
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