Competitive Strategies for Late Entry into a Market with a Dominant Brand
Year of publication: |
1990
|
---|---|
Authors: | Carpenter, Gregory S. ; Nakamoto, Kent |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 36.1990, 10, p. 1268-1278
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | competition | late entry strategy | preference asymmetry | dominant brands |
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