Competitive Strategies in Jalisco's Textile Industry in the Face of Trade Liberalization in China

Mexico and China have used trade liberalization as a growing strategy. Trade liberalization has freed companies to prepare themselves for international competition, which does not always mean just and equitable trade. The textile industry - one of the most important economic branches worldwide - has been strongly impacted in terms of production, employment and sales. In Mexico, this industry ranked as the fourth most important activity. This work presents a situational analysis of both countries, with an emphasis on the state of Jalisco, and proposes a model for companies to develop competitive strategies that take into consideration every area of the organization in order to successfully compete with China's textile product industry in the current context as a member of the World Trading Organization (WTO)