Competitive Strategy Orientations of Small and Medium Business Owners and their Performance Impacts: The Case of Paint Manufacturing SMEs in South-Western Nigeria
Year of publication: |
2012
|
---|---|
Authors: | Oyedijo, Ade |
Published in: |
Journal of Asian Business Strategy. - Asian Economic and Social Society. - Vol. 2.2012, 1, p. 1-8
|
Publisher: |
Asian Economic and Social Society |
Subject: | Differentiation strategy | low-cost strategy | small and medium scale enterprises | organizational |
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